Why you should hire a journalist 101. Okay, we may be a little biased with favoriting this article, but it does bring up some excellent points. Read our Weekly Rewind before you go seek out your next hire! Transitioning into Public Relations Many former reporters find themselves in PR, including some of us here at Cooper Smith Agency. This article […]
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Weekly Rewind: Our favorite stories from around the web
Are you about to head to happy hour with your office bestie? Officevibe suggests that work friendships play a vital role in engagement and productivity. Get the full scoop in our Weekly Rewind! I Want to Talk About Me The About page is one of the most important components to a website, but sometimes it can be the most difficult […]
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Weekly Rewind: Our favorite stories from around the web
Wendy’s and McDonald’s go head-to-head and Pepsi’s accused of being completely tone-deaf. It’s been a big PR week for food and beverage companies. Catch up before you zone out for the weekend! Could an Impartial Eye Have Stopped This? Everyone is talking about it — so we might as well. Pepsi’s commercial starring Kendall Jenner was swiftly pulled from the […]
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Weekly Rewind: Our favorite stories from around the web
Leggings are a wonderful thing — big fans. So when we heard that United Airlines didn’t let passengers board a flight because they were wearing the stretchy pants we were miffed, but we didn’t have all the facts. Check out how PR pros wish they had handled the chaos in our Weekly Rewind. #Leggingsgate A passenger witnessed employees of United […]
read moreDeath To The Boilerplate: Five Reasons Why I Wish They’d Go Away For Good
At the end of nearly every press release, including many that my firm admittedly writes, there’s a boilerplate. I’ve been campaigning for years to kill them. I can’t stand them…and here’s five reasons why: They Use Too Many Words To Say Nothing Important Too often, the boilerplate is a long-winded paragraph, obviously written by committee, that’s chocked full of industry […]
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Weekly Rewind: Our favorite stories from around the web
Every day is different, we get to work on a variety of projects, we get to wear jeans… there’s plenty of reasons we love the agency life! It’s why we continuously strive to enhance and strengthen our skill sets— so enjoy your dose of PR enlightenment with our Weekly Rewind. Shine Bright Like A Diamond This is a great read […]
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Weekly Rewind: Our favorite stories from around the web
Great news! You don’t have to pay a professional photographer hundreds of dollars for your next headshot. LinkedIn is going to help you look beautiful for free. This, plus more in our Weekly Rewind. Love it or hate it — AP style is here to stay Grammar errors in press releases are painfully obvious to the reporters who live and […]
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Weekly Rewind: Our favorite stories from around the web
Are you introverted living in an extroverted PR world? Then, you’re definitely going to want to check out our Weekly Rewind! Please Stop Giving Advice Let’s play a fun game of “what’s the most horrible PR advice you’ve ever received?” PR Daily asked the pros about the worst recommendations they’ve heard, and this is what they had to say: There’s […]
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Weekly Rewind: Our favorite stories from around the web
Our team has been busy bees this week, which we don’t mind because we love making big things happen for our clients, but we’re definitely ready for a little breather this weekend. When work picks back up again Monday, we’ll be ready to knock it out of the park with these tips from our Weekly Rewind! Early Bird Gets the […]
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Weekly Rewind: Our favorite stories from around the web
Before you go out and start collecting beads on this “pre-Mardis Gras weekend,” check out our roundup of helpful PR advice and the latest scoop you need to know. A Guide to Conquering the Winter Blahs It’s hard to get caught up in the winter blahs in Dallas when it’s 80 degrees in February, but either way, we found this […]
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