Leggings are a wonderful thing — big fans. So when we heard that United Airlines didn’t let passengers board a flight because they were wearing the stretchy pants we were miffed, but we didn’t have all the facts. Check out how PR pros wish they had handled the chaos in our Weekly Rewind.

#Leggingsgate

A passenger witnessed employees of  United Airlines deny a group of young girls wearing leggings permission to board a flight, and tweeted about it. The post sparked outrage with claims that the situation is absurd and sexist. United Airlines quickly responded to explain that the passengers were relatives of a United employee and in turn, face stricter dress code requirements. However, PR pros say that the speedy reply was a mistake and too much of a delicate situation to be addressed in 140 characters. The airline should have said, “We are going to look into this, let us get back to you,” and then took the time to put together a more detailed response to cut off the backlash.

Here are more tips on how the situation could have been handled better!

Become the Next Scorsese

It’s a common occurrence for content creators to whip out their mobile devices to capture a behind-the-scenes look of their offices, events or tradeshows. It’s convenient, and the video quality just gets better and better with every new phone upgrade. Other times, a recorder’s unsteady hand can make viewers feel nauseous. PR Daily lists out some helpful tips, including holding your shot for at least ten seconds and avoiding using the zoom feature since that can lead to wavering video — instead, let your feet do the walking and zooming.

It Just Got Personal

In previous efforts to one-up Snapchat, Facebook launched Snapchat-like platforms Instagram Stories and Messenger Day, but this is the first time an original Snapchat hallmark has become a central feature of the Facebook app. Users can now create 24 hour videos and utilize augmented reality filters. It’s only a matter of time before Facebook rolls out the feature to its business pages and communicators can easily measure the ROI of their videos with Facebook’s array of analytics tools — a clear advantage over Snapchat. Game, set, match.

Your Reputation Precedes You

Reputation Institute just revealed its annual US RepTrak 100 rankings, and there’s a new most-reputable company in town. Rolex surpassed Amazon for the number one spot in 2017. Check out the top 10 below:

1. Rolex
2. Amazon.com
3. Sony
4. LEGO Group
5. Hallmark
6. Netflix
7. Kimberly-Clark
8. Hershey
9. Fruit of the Loom
10. Barnes & Noble

Reputation Institute says the most successful firms have a proactive, 360-degree focus on reputation, engaging its leadership to actively communicate both product and corporate reputation initiatives. Which company’s reputation do you most admire?