Public Relations

Multistory Media’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.


Many of the top names in the building products, commercial real estate and construction industries have trusted us

Image of KWA Construction logo.


Cooper Koch


Cooper Koch


Cooper Koch is the President of Multistory Media, the successful Dallas public relations firm he founded in 2002 as Cooper Smith Agency. Through his career, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including Prism Health North Texas, HelpUsAdopt.org, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Multistory Media after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.

Alli Williamson

PR Manager

Alli Williamson

PR Manager


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Multistory Media believes these core values make us great.

Read More


The Latest From Our Clients

LATICRETE Introduces Air Barrier C3 – A Versatile, Single-Coat Class III Air Barrier Designed to Complement the Industry Leading MVIS™ System

Installers can create a seamless membrane compatible with most wall assemblies, helping increase a building’s operational energy efficiency by up to 35% LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has rolled out Air Barrier C3 – a versatile Class III air barrier – and a first for LATICRETE. Compatible with numerous wall assemblies, including […]

Presidium Completes First Phase of Presidium Berkshire Luxury Community in North Fort Worth

Contemporary community sets a new standard for hotel-inspired living in the burgeoning Fort Worth, Texas region July 18, 2023 – Presidium, a diversified real estate development, investment and management firm, has completed the first phase of Presidium Berkshire, a luxurious 340-unit community located in the booming North Fort Worth area. The development, designed by Dallas-based O’Brien Architects, spans 352,000 square […]

KWA Construction Breaks Ground on Caroline Eastside Apartments

High-end community completes the City of Richardson, Texas’ vision for the Eastside area JUNE 7, 2023 – KWA Construction, a leading general contractor specializing in multifamily developments throughout Texas, has broken ground on Caroline Eastside Apartments, a 384-unit Class-A apartment community in Richardson, Texas, being developed by Hunt Companies, Inc. The project, which is the final part of the city’s […]


Our Clients In The News

2023 BUILDER Brand Use Study

The annual BUILDER Brand Use Study measures the attitudes of builders, developers, and contractors toward the products they recognize, use, and trust. The survey generated responses from 1,000 builders, builder-developers, and general contractors across the U.S. about brand use practices and perspectives for 60-plus building product categories. This year, several of Multistory Media’s clients were ranked in multiple categories, including: […]

Dallas-Fort Worth rents cool dramatically from double-digit increases in 2022 (Dallas Business Journal)

Multistory Media facilitated an interview featuring John Griggs, Co-Founder and Co-CEO of our client Presidium, providing valuable insights into the Dallas-Fort Worth (DFW) rental market. As a trusted authority in the field, Presidium’s leadership is frequently sought after by prominent commercial real estate platforms like the Dallas Business Journal to offer their expertise on multifamily market conditions. Whether participating in […]

Adhesives for a Green Install (Floor Covering Weekly)

Submitted by Multistory Media, Floor Covering Weekly highlighted LATICRETE’s LATAPOXY® BIOGREEN™ 300 on its list of products to specify for a green installation. “When specifying product for a green installation, there’s so much more to consider than the flooring itself. All of the components used during an installation have an impact on the health and safety of the space’s inhabitants, as well […]


Key Insights for Building Materials Brands from Sprout Social’s Annual “Social Media Index”

At Multistory Media, we’re always on the hunt for the latest insights that can shape the future of PR and marketing, especially for our clients and friends in the building materials sector. Today, we’re sharing insights from a trusted resource we’ve relied on for over a decade: Sprout Social. They’ve recently unveiled their comprehensive annual “Social Media Index” and here […]

14 Leaders Share Essential Traits and Skills They’ve Gained During Their Careers (Business Journal Leadership Trust)

When beginning your career in the industry there are skills and traits to learn in order to become an effective leader. Members of the Business Leadership Trust share the skills that helped them become better leaders, including our Principal and Founder Cooper Koch. Read the full article here.

16 Leaders Share Common Business Challenges and What Can be Learned from Them

While education and mentorship are invaluable for business leaders, some of the best lessons come from experience — especially challenges. Conflicts, crises and failures can offer crucial insights that might not otherwise become apparent. Leaders who experience and learn from difficult situations often come back stronger and wiser than ever. Members of Business Journals Leadership Trust share some professional challenges that can […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Multistory Media. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 2247 Sylvan Ave, Dallas Texas 75208
Email: info@multistory.media

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@multistory.media. Resumes sent to any other address will be disregarded.