Multistory Media’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.
Social Media
Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.
Product Placements
Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.
Storytelling
There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.
The Benefits of Specialization
With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.
WHO WE’VE HELPED
Many of the top names in the building products, commercial real estate and construction industries have trusted us
WHO WE ARE
Cooper Koch
President
Cooper Koch
President
Cooper Koch is the President of Multistory Media, the successful Dallas public relations firm he founded in 2002 as Cooper Smith Agency. Through his career, Cooper has provided media and community relations services to a number of high-profile companies and organizations.
Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."
Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.
An active member in the community, Cooper supports a number of non-profit organizations, including Prism Health North Texas, HelpUsAdopt.org, Human Rights Campaign and the SMU Alumni Association.
Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.
Arden Hensarling
Managing Director
Arden Hensarling
Managing Director
Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Multistory Media after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.
Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.
Arden graduated from TCU with a degree in Public Relations and a minor in Business.
Alli Williamson
PR Manager
Alli Williamson
PR Manager
Danielle Petrella
Digital Media Manager
Danielle Petrella
Digital Media Manager
CHARACTERISTICS OF EXCELLENCE
Each member of our team is expected to...
Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?
What We Believe
Our Approach To Our Work
While there’s no specific formula for what makes one PR person or firm more successful than another, Multistory Media believes these core values make us great.
Improved formulations are 20% stronger and up to 30% more stain-resistant; Smoother, creamier consistency is easier to spread, making installations faster and less labor-intensive May 3, 2023, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has reformulated PERMACOLOR® Select – a two-part cementitious grout system with a neutral base mixture and the […]
Lyle represents 334 of the 1,053 units being brought to North Texas under the strategic joint venture between Toll Brothers Apartment Living® and Equity Residential. KWA Construction, a leading general contractor specializing in multifamily developments throughout Texas, has broken ground on Lyle, a 334-unit, five-story luxury apartment community located at the intersection of Trinity Mills and Addison Rd in far […]
With more than 4,000 possible shape, color, size and style combinations, the comprehensive new offering makes LATICRETE the only manufacturer to offer a complete portfolio of tile, stone and flooring installation materials and trim options. LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, is adding profiles and trim to its growing roster of tile, stone […]
The annual BUILDER Brand Use Study measures the attitudes of builders, developers, and contractors toward the products they recognize, use, and trust. The survey generated responses from 1,000 builders, builder-developers, and general contractors across the U.S. about brand use practices and perspectives for 60-plus building product categories. This year, several of Multistory Media’s clients were ranked in multiple categories, including: […]
Multistory Media facilitated an interview featuring John Griggs, Co-Founder and Co-CEO of our client Presidium, providing valuable insights into the Dallas-Fort Worth (DFW) rental market. As a trusted authority in the field, Presidium’s leadership is frequently sought after by prominent commercial real estate platforms like the Dallas Business Journal to offer their expertise on multifamily market conditions. Whether participating in […]
Submitted by Multistory Media, Floor Covering Weekly highlighted LATICRETE’s LATAPOXY® BIOGREEN™ 300 on its list of products to specify for a green installation. “When specifying product for a green installation, there’s so much more to consider than the flooring itself. All of the components used during an installation have an impact on the health and safety of the space’s inhabitants, as well […]
Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’
Lou IannocoMagazine Editor
Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.
Mattie RobertsReporter
On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.
Aletha MarshallTV Design Producer
CONTACT US
Let us know how we can help your brand
If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Multistory Media. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.
Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@multistory.media. Resumes sent to any other address will be disregarded.