Public Relations

Multistory Media’s primary focus is securing positive media coverage for our clients, their products, services and projects, particularly in a business-to-business environment.

Social Media

Talking directly to your core audiences is oftentimes more effective than going through traditional media. We help our clients showcase their expertise, highlight their products' best uses and feature their latest news throughout their social media channels.

Product Placements

Our building products and home decor clients have “starred” in hundreds of TV shows, high-profile showhouses, celebrity homes and magazine spreads as direct result of our hard work and aggressive, proactive efforts.


There's no one to better tell your brand's stories than, well, your brand. We take charge of storytelling for our clients to create stories that inspire, entertain and inform.

The Benefits of Specialization

With the right tools, any job is easier. Same can be said about industry knowledge and specialized expertise.


Many of the top names in the building products, commercial real estate and construction industries have trusted us

Image of KWA Construction logo.


Cooper Koch


Cooper Koch


Cooper Smith Koch is the President of Multistory Media, the successful Dallas public relations firm he founded in 2002 as Cooper Smith Agency. Through his career, Cooper has provided media and community relations services to a number of high-profile companies and organizations.

Cooper has been recognized numerous times as a leader within Dallas-Fort Worth's business community, including D CEO's "Dallas 500" list of the most influential people in Dallas and Dallas Business Journal’s "Top 40 Under Forty."

Cooper is a proud alumnus of Southern Methodist University, where he earned an undergraduate degree in public relations and corporate communications. His unquenchable curiosity about the world around him led Cooper to also study German, Spanish and anthropology while at SMU.

An active member in the community, Cooper supports a number of non-profit organizations, including Prism Health North Texas, HelpUsAdopt.org, Human Rights Campaign and the SMU Alumni Association.

Cooper is also an ardent fan and supporter of the visual and performing arts, oftentimes offering his PR agency’s resources in support of local artists and performance groups.

Arden Hensarling

Managing Director

Arden Hensarling

Managing Director

Born and bred an East-coaster, Arden left the Big Apple for Dallas to be closer to her family, as well as football games at her alma mater Texas Christian University. Arden joined Multistory Media after working at Hundred Stories PR, a boutique public relations agency in New York City that specializes in real estate. At Hundred Stories PR, her clients included top developers, brokerage firms and fully integrated companies that own, operate and develop premier residential and commercial real estate. Specifically, Arden worked with Elad Group, the developer of The Plaza Hotel, Taconic Investment Partners, Stonehenge Partners and Houlihan Lawrence, to name a few.

Prior to joining HSPR, Arden worked in one of New York’s most prestigious financial and corporate communications firms, Joele Frank. During her time at Joele Frank, Arden assisted numerous fortune 500 companies with internal and external communications for crisis and special situations, including bankruptcy, proxy fights and mergers and acquisitions. Arden’s clients included Yahoo!, OfficeMax, Motorola Solutions, Barneys New York, Ralcorp, Martin Marietta, BMC Software and The Jones Group.

Arden graduated from TCU with a degree in Public Relations and a minor in Business.

Danielle Petrella

Digital Media Manager

Danielle Petrella

Digital Media Manager

Rosa Ramirez

Digital Media Specialist

Rosa Ramirez

Digital Media Specialist

Alli Williamson

PR Manager

Alli Williamson

PR Manager


Each member of our team is expected to...

Seek out the “why” for everything we do and produce.
Elevate everything. Always seek to make something more significant than it initially appears.
Avidly pursue storytelling.
Be a detail-oriented, engaged self-starter and problem-solver who begins with the end in mind.
Anticipate what people want next.
Always be learning — “sharpening their saws.”
Always ask “now what” — is there something else we can do with this?

What We Believe

Our Approach To Our Work

While there’s no specific formula for what makes one PR person or firm more successful than another, Multistory Media believes these core values make us great.

Read More


The Latest From Our Clients

Wayne Dalton Brings Industry-Leading Garage Door Innovations to the 2023 International Builders’ Show

The top-tier door manufacturer provides attendees with a first-hand look into its one-of-a-kind Designer Steel and Classic Steel residential collections. Wayne Dalton®, a leading manufacturer of residential and commercial door solutions, showcases the Classic Steel Model 9100, Designer Steel Model 9510 and Classic Steel Model 8300 at the National Association of Home Builders (NAHB) 2023 International Builders’ Show.  The International […]

GlobeSt. Real Estate Forum Announces KWA President as a ‘2022 Influencer in Multifamily Real Estate’

Brian Webster was honored for making fundamental contributions in driving the multifamily industry forward. President of KWA Construction Brian Webster has been nationally recognized as a ‘2022 Influencer in Multifamily Real Estate’ by GlobeSt. Real Estate Forum. Webster’s career accomplishments and civic impact in the industry have distinguished him as an outstanding leader in the national multifamily sector. The award […]

Architectural Record Recognizes Overhead Door™‎ With ‘Product of the Year’ for EverServe®‎ Model 521S

The brand’s expanded line of aluminum glass doors was deemed one of the most innovative products on the market in 2022 in the windows and doors category. The Overhead Door™ Brand’s industry-leading performance solution EverServe® Aluminum Glass Door Model 521S has been named a ‘Product of the Year’ award winner in the Windows and Doors category by Architectural Record, the […]


Our Clients In The News

093000 Contractor Winter Issue

Nothing brings a smile to our faces more than seeing our clients on the cover! LATICRETE® was featured as 093000 Contractor‘s cover story for their contributions to Los Angeles’ SoFi Stadium. Our client’s products were crucial in completing this stadium due to the use of more than 120 types of stone and tile. Read the cover story to learn more […]

TISE Product Preview: Stonetech® BulletProof® Sealer (TILE Magazine)

For TILE Magazine‘s latest TISE Product Preview, Multistory Media submitted the STONETECH® BulletProof® Sealer by our client LATICRETE®. This innovative sealant is making waves in the industry due to its ability to preserve the original look for various surfaces in interior and exterior applications. Read the STONETECH® BulletProof® Sealer feature here.

Top 10 TILE Magazine Stories of 2022

Our client LATICRETE® was featured in not one but two of TILE’s top 10 stories of 2022! The first article was the “Laticrete Refreshes Grout Color Palette with Seven New Colors,” showcasing their new nature-inspired offerings. The other story, “A Truly Unique Look Requires a Truly Unique Grout,” was written by Laticrete Director of Technical Services Mitch Hawkins. Hawkins discusses […]


Nice Things People Have Said About Us

Wish there were more in the industry like you. There are those who actually do seem to have a problem making time for publicity, usually free, for their companies/clients. You truly seem to ‘get it.’

Lou IannocoMagazine Editor

Cooper is one of those rare PR professionals who always has his clients’ best interest at heart and maintains complete integrity with the media. I have really enjoyed working with Cooper. You can tell he really loves what he does.

Mattie RobertsReporter

On behalf of the entire Property Brothers team we want to thank you. Product sponsorships are so important to the end result of each and every episode. We truly couldn’t have done it without you.

Aletha MarshallTV Design Producer


Let us know how we can help your brand

If you’re looking for a results-oriented firm to help you in getting your name in front of your clients & customers to increase the profile of your brand, please consider Multistory Media. We welcome the opportunity to discuss the scope of your project and become your strategic partner in reaching your goals.

Phone: (214) 329-4477
Address: 2247 Sylvan Ave, Dallas Texas 75208
Email: info@multistory.media

Employment Opportunities: Click here for our current list of employment opportunities. If you’d like to submit a resume for consideration/review, please send to resumes@multistory.media. Resumes sent to any other address will be disregarded.