2023 BUILDER Brand Use Study

The annual BUILDER Brand Use Study measures the attitudes of builders, developers, and contractors toward the products they recognize, use, and trust.

The survey generated responses from 1,000 builders, builder-developers, and general contractors across the U.S. about brand use practices and perspectives for 60-plus building product categories.

This year, several of Multistory Media’s clients were ranked in multiple categories, including:

  • Overhead Door Brand
    • “Garage Doors: Highest Brand Familiarity”
    • “Garage Doors: Brand Used Most in Past 2 Years”
    • “Garage Door Openers: Brand Used At All in Past 2 Years”
    • “Garage Door Openers: Brand Used Most in Past 2 Years”
  • Wayne Dalton
    • “Garage Doors: Highest Brand Familiarity”
    • “Garage Doors: Brand Used Most in Past 2 Years”
    • “Garage Door Openers: Brand Used At All in Past 2 Years”
    • “Garage Door Openers: Brand Used Most in Past 2 Years”
  • LATICRETE
    • “Caulks/Sealants: Highest Brand Familiarity”
    • “Caulks/Sealants: Brand Used Most in Past 2 Years”
    • “Underlayments: Highest Brand Familiarity”
    • “Underlayments: Brand Used Most in Past 2 Years”
    • “Underlayments: Quality”

Read the complete list of this year’s BUILDER Brand Use Study winners.