The annual BUILDER Brand Use Study measures the attitudes of builders, developers, and contractors toward the products they recognize, use, and trust.

The survey generated responses from 1,000 builders, builder-developers, and general contractors across the U.S. about brand use practices and perspectives for 60-plus building product categories.

This year, several of Multistory Media’s clients were ranked in multiple categories, including:

• Overhead Door Brand
  • “Garage Doors: Highest Brand Familiarity”
  • “Garage Doors: Brand Used Most in Past 2 Years”
  • “Garage Door Openers: Brand Used At All in Past 2 Years”
  • “Garage Door Openers: Brand Used Most in Past 2 Years”
• Wayne Dalton
  • “Garage Doors: Highest Brand Familiarity”
  • “Garage Doors: Brand Used Most in Past 2 Years”
  • “Garage Door Openers: Brand Used At All in Past 2 Years”
  • “Garage Door Openers: Brand Used Most in Past 2 Years”
• LATICRETE
  • “Caulks/Sealants: Highest Brand Familiarity”
  • “Caulks/Sealants: Brand Used Most in Past 2 Years”
  • “Underlayments: Highest Brand Familiarity”
  • “Underlayments: Brand Used Most in Past 2 Years”
  • “Underlayments: Quality”

Read the complete list of this year’s BUILDER Brand Use Study winners.