One of my guiding principles of PR is to constantly question whether all press is good press and whether each media outreach effort is worth the return we’ll see from it. I feel strongly that PR should as directly as possible support the business goals for the client, which is usually to sell more of something or get the attention […]
read moreYou’re Announcing Something?
You’re announcing something in a press release? Say it ain’t so! That’s so… obvious. We have a rule at Cooper Smith Agency, we don’t announce that we’re announcing. I’ve never understood why anyone would start a press release by saying “XYZ Company announced today…” Isn’t the entire point of a press release to announce something? At the very least, the […]
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Two-Face(book)’ed
Facebook has grown to become almost as important as a website for most businesses and industries. Unfortunately, the biggest mistake that many people make when they plant their flags in the Facebook frontier is their very first action – they set it up wrong. Specifically, they set their business up with a personal profile instead of a business/fan page. That’s […]
read moreBegin With The End In Mind
For my first blog post on our new website, I thought I’d start at the end, so to speak. If there’s nothing else you ever listen to me say, this is the one thing I want it to be – “Begin with the end in mind.” To borrow from the world-famous productivity expert Steven Covey, “begin with the end in […]
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