The last few weeks have been one of the busiest weeks that I’ve had, since adopting kids. In June, national retailer JCPenney published a special Father’s Day edition of its monthly catalog that sparked an international firestorm – one of the photo spreads in the 96-page catalog featured a gay couple with their children. More specifically, it was me and […]
read moreCooper speaks to West Dallas Chamber about social media
Lately, I’ve been called upon to give workshops or to talk to industry groups about social media, PR and/or how the two mix. Below are my slides from a presentation I gave today to the West Dallas Chamber’s first-ever “Brainstorm at the Belmont” series. My topic was building your business through social media. Using Social Media To Build Your Brand […]
read morePin It To Win It: Five Tips For Doing Pinterest Right
InIt seems like Pinterest, the new social media darling that recently hit 18 million unique users, came out of nowhere to become one of the most influential social media platforms of the day. Recent reports rank it the third most popular social media site, behind only Facebook and Twitter. I’ve also heard from friends with blogs and retail sites, particularly […]
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Cooper featured in Oak Cliff People
Cooper was the featured in a Q&A for Oak Cliff People, the community newspaper for the area of Dallas where he lives. It’s a fun read, including the best & worst gifts he’s ever gotten, why Dr Pepper is the devil and what he’d write a book about (if he were to ever write one). Click the image below or […]
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Daltile featured throughout Jewel’s house
In early 2011, we worked with the wonderful designer (and our good friend) Kim Lewis to makeover the Stephenville, Texas, home of Grammy award-winning singer Jewel. Daltile’s Manufactured Stone, natural stones and tile were used throughout the rustic home that the singer shares with her rodeo star husband, Ty Murray. Kim knows a thing or two about making over houses […]
read morePR Trends for 2012
With the prolonged recession and the continued rise of social media in 2011, a seismic shift in the PR industry towards new media, social media and online marketing that started a couple of years ago was magnified. With the financial pressures on traditional media to stay in business and the general public’s increased reliance on social media to get their […]
read moreWas the effort worth the PR outcome?
One of my guiding principles of PR is to constantly question whether all press is good press and whether each media outreach effort is worth the return we’ll see from it. I feel strongly that PR should as directly as possible support the business goals for the client, which is usually to sell more of something or get the attention […]
read moreYou’re Announcing Something?
You’re announcing something in a press release? Say it ain’t so! That’s so… obvious. We have a rule at Cooper Smith Agency, we don’t announce that we’re announcing. I’ve never understood why anyone would start a press release by saying “XYZ Company announced today…” Isn’t the entire point of a press release to announce something? At the very least, the […]
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Two-Face(book)’ed
Facebook has grown to become almost as important as a website for most businesses and industries. Unfortunately, the biggest mistake that many people make when they plant their flags in the Facebook frontier is their very first action – they set it up wrong. Specifically, they set their business up with a personal profile instead of a business/fan page. That’s […]
read moreBegin With The End In Mind
For my first blog post on our new website, I thought I’d start at the end, so to speak. If there’s nothing else you ever listen to me say, this is the one thing I want it to be – “Begin with the end in mind.” To borrow from the world-famous productivity expert Steven Covey, “begin with the end in […]
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