Before you go out and start collecting beads on this “pre-Mardis Gras weekend,” check out our roundup of helpful PR advice and the latest scoop you need to know.
A Guide to Conquering the Winter Blahs
It’s hard to get caught up in the winter blahs in Dallas when it’s 80 degrees in February, but either way, we found this article to be quite informative! PR Daily gives us six ways to get stalled PR initiatives moving, including learning something new that’s non-work related. Did you know that Steve Jobs once said he made a point of studying a variety of subjects because it helped him keep Apple on the cutting edge? Maybe taking a cooking class or joining a book club will spark your next idea for a wildly successful campaign! Catch up on the other five tips, and you’ll be churning out innovative proposals in no time.
Get Out of Here, Fake News!
A platform we PR pros use every day has recently rolled out several updates to its trending news section amid the fake news controversy. Previously on Facebook, only the topic and number of people talking about it were mentioned, but now, you can also see the name of the publisher and the original headline. A Facebook spokesperson said the updated system also identifies groups of articles shared on Facebook instead of relying solely on mentions of topics.
How Strong is Uber’s PR Crisis Plan?
PR experts are analyzing Uber’s latest crisis and wondering if the company has finally learned its PR lesson. The most recent scandal involves a sexual harassment and sexism complaint against the company. Uber’s CEO promptly followed several of the basic steps of crisis management, including issuing a statement against sexism, hiring reputable names to investigate the complaint and promising to release statistics about diversity at Uber.
It’s an encouraging sign that Uber has been proactive about addressing the allegations, which will ultimately be its key to survival. PR News says,”The business issue for Uber…is that at its essence it’s an app,” and “consumers would seem to have little difficulty deleting Uber from their mobile phones and downloading another ride-provider’s app to replace it.”
27 Questions
Glassdoor has compiled a list of the 27 toughest interview questions job seekers have faced, and some of them make us SO glad we weren’t the ones sitting on the other side of that desk. However, if you’re feeling a little mischievous, there are a few questions that would be perfect to ask a PR candidate to gauge their creativity and ability to think quickly on their feet. Some favorites include:
- “If your current employer had an anniversary party for you, what five words would be written on the cake to describe you?” — District Manager, Express
- “Sell me on one idea, and then sell me on the opposite of that idea.” — Solarwinds Administrator, Blizzard Entertainment