In the building materials industry, case studies—or as we like to call them, case stories—are one of the most powerful tools in your PR and marketing arsenal. They go beyond data and testimonials to tell the full story of how your product was used to solve a problem, improve a project or achieve sustainability goals. Most importantly, they resonate with […]
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Building Products Trends for 2025 & How to Leverage Them in PR
As 2024 comes to a close, building materials brands are gearing up for the opportunities and challenges of 2025. From sustainability innovations to labor-saving solutions, next year’s trends will shape how architects, builders and designers select products. Leveraging these shifts in your PR strategy can help position your brand as a leader in the industry. Here’s a look at the […]
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Creating Lasting Media Relationships For Your Building Materials Brand
For building materials brands, media placements can elevate visibility and credibility in front of key audiences like architects, designers and builders. But securing consistent PR coverage isn’t just about crafting a single pitch. It’s about building long-term relationships with journalists and editors who trust your brand as a reliable resource. Follow these five steps to create lasting media connections that […]
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How To Get The Most PR for Building Product Brands Exhibiting at the 2025 International Builders’ Show
The 2025 International Builders’ Show (IBS) is just around the corner, and for building product brands exhibiting at the show, it offers a prime opportunity to connect with industry professionals, media and potential customers. To stand out, exhibitors need to prepare early with a solid PR strategy, compelling product displays and well-planned media outreach. Below are actionable PR steps every […]
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5 Essential PR Strategies Every Building Products Brand Should Know
PR for building products brands has unique challenges, from targeting niche audiences like contractors and architects to standing out in a highly competitive industry. Without a strategic approach, brands risk losing valuable media exposure, consumer trust and key relationships. Here, we break down five foundational PR strategies that will help your building products brand build credibility, stay top-of-mind and drive growth.
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Multistory Media Clients Feeney and Overhead Door Earn Finalist Spots in the Architizer A+ Product Awards
We’re thrilled to announce that two of our esteemed clients, Feeney and Overhead Door, have earned finalist spots in the prestigious Architizer A+ Product Awards. Our team expertly crafted the award entries for these brands, ensuring that each product’s unique appeal was maximized. We managed the entire entry process, highlighting the distinctive features and superior quality of these products to […]
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Key Insights for Building Materials Brands from Sprout Social’s Annual “Social Media Index”
At Multistory Media, we’re always on the hunt for the latest insights that can shape the future of PR and marketing, especially for our clients and friends in the building materials sector. Today, we’re sharing insights from a trusted resource we’ve relied on for over a decade: Sprout Social. They’ve recently unveiled their comprehensive annual “Social Media Index” and here […]
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14 Leaders Share Essential Traits and Skills They’ve Gained During Their Careers (Business Journal Leadership Trust)
When beginning your career in the industry there are skills and traits to learn in order to become an effective leader. Members of the Business Leadership Trust share the skills that helped them become better leaders, including our Principal and Founder Cooper Koch. Read the full article here.
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16 Leaders Share Common Business Challenges and What Can be Learned from Them
While education and mentorship are invaluable for business leaders, some of the best lessons come from experience — especially challenges. Conflicts, crises and failures can offer crucial insights that might not otherwise become apparent. Leaders who experience and learn from difficult situations often come back stronger and wiser than ever. Members of Business Journals Leadership Trust share some professional challenges that can […]
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My Reality: Cooper Koch on Incorporating More Humanity Into Your Interactions With Others (D CEO Magazine)
“One piece of advice I have is to let humanity more into your interactions with people. I make it my priority to know my employees as people because it helps me understand them. People’s life experiences, all the way back to their youth, impact the way they think about things. It’s our job to understand that part of it so […]
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