At Multistory Media, we’re always on the hunt for the latest insights that can shape the future of PR and marketing, especially for our clients and friends in the building materials sector. Today, we’re sharing insights from a trusted resource we’ve relied on for over a decade: Sprout Social. They’ve recently unveiled their comprehensive annual “Social Media Index” and here are some key takeaways we’ve gleaned from it for building materials brands.
The Power of Storytelling
In an age of digital overload, compelling narratives stand out. For building materials brands, weaving a captivating story around your innovative products can create lasting impressions and foster brand loyalty. Talk less about what your product IS and more about what it DOES – specifically what it does to solve a common problem, how it fits into the latest design trends or how it saves time or creates peace of mind. The goal is for your customers to see themselves, their problems and/or their aspirations in the stories that are being told.
Authenticity is King
Consumers crave genuine interactions. They want to see the real values and practices behind brands., which can be a golden opportunity to showcase the sustainability of your products or how a particular product has taken a traditionally arduous, multistep installation process and made quicker and easier.
Break Down Those Silos
Social media insights are influencing decisions across businesses. Yet, 43% of social teams feel siloed from other departments. It’s time to rethink team structures and promote deeper integration, especially when it comes to product development and marketing.
Speedy Customer Care
Over half of consumers believe that a brand’s most memorable action is a timely response. As we move towards an even more digital age, ensuring that your brand is quick to address inquiries, especially on social platforms, can set you apart. Just because you don’t want social media to be a customer service channel doesn’t mean that it’s not a very important one!
If these insights have piqued your interest and you’re eager to delve into the nitty-gritty, the full report can be downloaded from Sprout Social. They’ve also released an abbreviated version for quick reference (here).
The landscape of social media marketing is evolving, and with it, the opportunities for building materials brands. At Multistory Media, we’re here to help you navigate these changes and ensure your brand remains at the forefront. And if you ever want to dive deeper into any topic, remember, we’re just a call away.
Stay ahead, stay informed, and as always, keep building those stories!