“One piece of advice I have is to let humanity more into your interactions with people. I make it my priority to know my employees as people because it helps me understand them. People’s life experiences, all the way back to their youth, impact the way they think about things. It’s our job to understand that part of it so that we understand why they’re saying something or why they’re reacting a certain way,” said Cooper Koch, principal and founder of Cooper Smith Agency.

Read D CEO Magazine’s full article here.