Arielle Charnas is one of the most well-known fashion influencers in the game, with more than 1.2 million Instagram followers, a blog and a subsequently successful fashion line called Something Navy. Her Nordstrom collection debuted last September, raking in a reported $4 million in sales in a single day, which president Pete Nordstrom claimed to be one of the “most […]

Even though the weather is still consistently hitting 100 degrees Fahrenheit in parts of the U.S., summer is coming to a close, meaning America’s second-largest retail season is in full swing.  The back-to-school season is more than backpacks and binders, with brands of all kinds looking to capitalize on the electronics, clothing and more that consumers are prepared to buy. […]

When choosing a PR firm, there are many factors to consider. First and foremost, you must set aside time to define the role of PR within your organization and the goals you’re aiming to accomplish, whether it’s producing more content, garnering media coverage or re-branding. While the budget is typically next in line, an often-overlooked factor is agency size.  Does […]

Co-branding is a strategic partnership between two brands wherein the success of one brand brings success to its partner — in other words, it’s a symbiotic marketing relationship. While there are always new opportunities and partnerships arising, we’ve compiled a few of our favorites of all time that have been particularly beneficial.  GoPro and Red Bull An energy drink company […]

When it comes to digital media, clicks are crucial. This makes the task of captivating headlines that much more important than with print. According to QuickSprout, a one-word change in the email subject line can increase click-throughs by up to 46%. Headlines can either draw readers in or cause them to keep scrolling, no matter how incredible your copy may […]