With the number of people on social media expected to exceed 2.77 billion this year, the rising number of social users poses a challenge for companies that aim to target a niche audience. Marketers have begun to utilize a more relatable and accessible group of influencers to tell their stories: the micro-influencer. What is a micro-influencer? Unlike the traditional social […]
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Remedies for writer’s block
Writer’s block. It happens to all of us, even in the PR world. While it may seem like the assignment sitting in front of you is doomed to never be completed, there are ways to get out of this funk! We searched the web and found several life-saving tips on how to beat writer’s block. Just Go For It Even […]
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Weekly Rewind: Our favorite stories from around the web
Avocado toast-loving, student loan-having millennials are all over the news every day. So, for this Weekly Rewind, we’re going to break down what it means to be a millennial, how PR pros can appeal to them and why a millennial PR pro makes a great new hire. Defining the Millennial In October 2004, researchers Neil Howe and William Strauss defined […]
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Weekly Rewind: Our favorite stories from around the web
Friendships are important, especially in the workplace. Behind every successful public relations firm is a strong team that engages in daily collaboration — getting along with your co-workers is essential to get the job done. Do you have an office bestie? Read our Weekly Rewind to see why you should. Culture is Key “Today’s workforce, especially among millennials, rates companies […]
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Weekly Rewind: Our favorite stories from around the web
Crises are an inevitable part of PR. To prepare for the unforeseen crisis headed your way, our Weekly Rewind examines some recent PR nightmare and what we can learn from them. Walmart’s Financial Stumble When it comes to releasing good news and bad news, PR pros should consider releasing bad news first and allowing the good news to soften it […]
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Weekly Rewind: Our favorite stories from around the web
As many people say, “new year, new me.” We took this phrase to heart and made a list of a few resolutions we think would have a positive impact on our PR careers. What are your New Year’s resolutions? #1 Resolve to be a better writer—in 140 characters or less Year after year, writing proves to be the core of […]
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Weekly Rewind: Our favorite stories from around the web
It seems like 2018 is only moments away. Our Weekly Rewind takes a look at the biggest upcoming PR trends and what skills will be needed most in the new year. It’s all about visuals If we learned one thing this year, it’s that video has become king. Almost 100 million hours of video a day resulted in nearly 8 […]
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Weekly Rewind: Our favorite stories from around the web
At CSA, Christmas is our absolute favorite time of the year! We just can’t get enough of the decorations, lights and revelry that come with the magical time. Our weekly rewind shares a few holiday trends that piqued our interest. Happy Friday! Food for Thought In PR, we’re always calling on our creativity to restructure a campaign or launch, such as […]
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Weekly Rewind: Our favorite stories from around the web
Social media is a powerful tool, and that’s why we’re breaking down some tips and cautionary tales for your next social media project. #WeeklyRewind Should you use all 280 characters? The short, pre-280 characters answer: maybe. PR Daily explains that while using all 280 characters can create more clutter on users’ timelines, there are some brands that have taken advantage […]
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Weekly Rewind: Our favorite stories from around the web
Thanksgiving is next week. Enjoy this feast of tips and tricks to make it through the holiday campaign season! Use your PR skills to rule Thanksgiving Crisis communications has prepared every PR pro for the stress and chaos that comes with pulling off the best holiday campaign… and handling our relatives. PRDaily recommends assessing risks and planning ahead to avoid […]
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