social media mistakes to avoid

Weekly Rewind: Our favorite stories from around the Web

It’s Friday once again and we have rounded up our favorite stories from around the Web. This week our stories cover Presbyterian hospital’s reputation management, using LinkedIn to drive PR goals, why Facebook won’t offer a ‘dislike’ button, myths about PR and how to establish a strong brand persona. Texas Health Presbyterian begins public relations effort to restore trust (The […]

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Demilec recycles 300 millionth plastic bottle into its Heatlok Spray Foam Products

Recycled bottle program reduces petroleum usage and eliminates landfill waste; helps projects earn additional LEED credits October 22, 2014, Arlington, Texas – Demilec, one of North America’s largest manufacturers of spray foam products, has recycled its 300,000,000th plastic bottle into its Heatlok family of closed-cell insulation products. Since the company’s recycled bottle program launched in 2004, tons of plastic containers […]

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Weekly Rewind: Our favorite stories from around the Web

Today’s edition of the Weekly Rewind has stories on the importance of the press release, how to tell a compelling story, Facebook’s new app, why Snapchat should address its security and privacy flaws and why people overshare on the internet. The Venerable Press Release Remains the Cornerstone of Public Relations (Entrepreneur): Press releases are still a vital form of communication […]

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KWA Construction completes 1400 Belleview

1400 Belleview brings South Side into Dallas and makes efforts to decrease asset poverty Addison, Texas, October 16, 2014 – KWA Construction, a leading general contractor in multifamily developments, recently completed 1400 Belleview, a 164-unit mixed-use development with an additional 7,500 square feet of retail and commercial space. The general contractors teamed up with developer Matthews Southwest to build a […]

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Google Authorship

Weekly Rewind: Our favorite stories from around the Web

Today’s edition of the Weekly Rewind contains stories on how to carry on after the death of Google Authorship, what social media skills marketers should master, where journalists are searching for story ideas, how to use Instagram to establish brand identity and why some pitches just don’t work. What Does The Death Of Google Authorship Mean For Your Brand? (Social […]

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Facebook spam campaign

Weekly Rewind: Our favorite stories from around the Web

Today’s edition of the Weekly Rewind includes stories on how PR is changing, how to move on from a PR nightmare, social media mistakes to avoid, ways to ensure your website is being indexed properly and the type of content Facebook will now penalize Facebook Business Pages for. Defining The Future Of Public Relations (Fast Company): Public relations is no […]

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Sesame Street and content marketing

Weekly Rewind: Our favorite stories from around the Web

In today’s edition of the Weekly Rewind, we have stories on how to write an effective social media policy, questions to ask to lead a successful SEO strategy, what a group of celebrity publicists did to shut down a website, how to overcome social media measurement roadblocks and what content marketers can learn from Sesame Street. A practical guide to […]

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Rinnai introduces the first Tankless Water Heater to offer both Concentric And Twin-Pipe PVC Venting on the same unit

Versatile new Ultra Series models, featuring a built-in system, allows maximum venting flexibility, right out of the box Peachtree City, Georgia, September 25, 2014– Rinnai, the number-one selling brand of tankless water heaters in North America, has introduced the first tankless water heater in the industry that allows for both concentric or twin-pipe PVC venting from the same unit. These […]

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Weekly rewind speech bubbles

Weekly Rewind: Our favorite stories from around the Web

In today’s edition of the Weekly Rewind, our stories include an example of how not to pitch a story, ways top brands are turning data into blog content, myths about social media marketing, what community managers can learn from teachers and how to handle controversy or tragedy in the social sphere. PR pitch: We’ll pay you to mention our clients […]

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Big data and PR

Weekly Rewind: Our favorite stories from around the Web

  In today’s edition of the Weekly Rewind, our favorite stories from this week cover how PR pros can use data and Google Analytics to demonstrate PR value, content marketing is now community marketing, how public relations and customer service are one in the same and ways to defend your site against negative SEO. 6 ways to prove PR value […]

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