In today’s edition of the Weekly Rewind, our favorite stories from this week cover how PR pros can use data and Google Analytics to demonstrate PR value, content marketing is now community marketing, how public relations and customer service are one in the same and ways to defend your site against negative SEO.

6 ways to prove PR value with Google Analytics (Ragan): PR pros can use Google Analytics to show more than just website traffic. This tool should be added to your repertoire also highlight social media success.

5 Ways Content Marketing is the New Community Marketing (Meltwater): The difference between community marketing and content marketing is that conversations we are not on owned media channels.

Public Relations and Customer Service: The Two Faces Of Your Company (PR In Your Pajamas): PR and customer service have different goals but both are vital to a brand’s success.

3 Reasons Why You Should Love Data: a PR #protip (Bad Pitch Blog): PR pros should start tapping the art and science of data to inform strategy, create content and measure success.

The Top Five Ways to Defend Against Negative SEO (Search Engine Journal): Negative SEO is a real thing. You can’t prevent it from happening but you can defend yourself and fight back.

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