Thought Leadership: The PR Tactic You’re Not Using Enough

Forbes has a two-part definition of a thought leader: A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. A thought leader is an individual or firm that significantly […]

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LATICRETE Launches the First Pumpable, High-Volume Self-Leveling Underlayment That Flatten Floors and Can Be Polished

SUPERCAPⓇ SC650-MC is a self-leveling concrete topping with a polishable salt and pepper medium-coarse aggregate that produces a durable, aesthetically pleasing floor LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has introduced SUPERCAPⓇ SC650-MC, a fine-sanded, pumpable and pourable, low alkali cement-based, premium self-leveling topping that is suitable as a high-strength wear surface or underlayment. […]

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2019 BUILDER Brand Use Study Recognizes Overhead Door™ Brand as the Top Brand in Three Out of Four Categories

The annual survey provides insight on the products most recognized, used and trusted by U.S. builders, developers and contractors  Overhead Door™ Brand, one of the leading brands of garage doors and openers for residential, commercial and industrial applications, has been recognized by BUILDER Magazine’s 2019 Brand Use Study as the garage door brand with the highest brand familiarity, the brand […]

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Hit HGTV Show Hidden Potential to Feature Wayne Dalton Garage Doors

California builder and designer Jasmine Roth adds serious curb appeal to builder-basic homes June 10, 2019 – HGTV’s breakout hit show Hidden Potential will include four homes adorned with a variety of Wayne Dalton doors, a leading manufacturer of residential and commercial door solutions on its second season. Hidden Potential follows California builder and designer Jasmine Roth as she transforms […]

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How Global Brands are Celebrating Pride Month

In the early hours of June 28, 1969, police raided the New York City gay club Stonewall Inn, a , sparking a riot which led to six days of protests and conflict with law enforcement— inciting national outrage. It was after this event that the gay rights movement was born and June was dubbed Pride Month. While Pride Month is […]

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Top-Ranked Dallas PR Firm Cooper Smith Agency Expands Team with Account Executive Aubrey Schumacher

Schumacher to lead multiple accounts as an Account Executive for clients in real estate, construction and personal finance industries April 1, 2019 – Dallas-based public relations, social media and product placement firm Cooper Smith Agency recently hired Texas-native Aubrey Schumacher as an Account Executive to service clients Presidium, Open Mortgage and KWA Construction,. “We are always on the hunt for […]

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