In the building materials industry, case studies—or as we like to call them, case stories—are one of the most powerful tools in your PR and marketing arsenal. They go beyond data and testimonials to tell the full story of how your product was used to solve a problem, improve a project or achieve sustainability goals. Most importantly, they resonate with […]
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Building Products Trends for 2025 & How to Leverage Them in PR
As 2024 comes to a close, building materials brands are gearing up for the opportunities and challenges of 2025. From sustainability innovations to labor-saving solutions, next year’s trends will shape how architects, builders and designers select products. Leveraging these shifts in your PR strategy can help position your brand as a leader in the industry. Here’s a look at the […]
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Creating Lasting Media Relationships For Your Building Materials Brand
For building materials brands, media placements can elevate visibility and credibility in front of key audiences like architects, designers and builders. But securing consistent PR coverage isn’t just about crafting a single pitch. It’s about building long-term relationships with journalists and editors who trust your brand as a reliable resource. Follow these five steps to create lasting media connections that […]
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How To Get The Most PR for Building Product Brands Exhibiting at the 2025 International Builders’ Show
The 2025 International Builders’ Show (IBS) is just around the corner, and for building product brands exhibiting at the show, it offers a prime opportunity to connect with industry professionals, media and potential customers. To stand out, exhibitors need to prepare early with a solid PR strategy, compelling product displays and well-planned media outreach. Below are actionable PR steps every […]
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5 Essential PR Strategies Every Building Products Brand Should Know
PR for building products brands has unique challenges, from targeting niche audiences like contractors and architects to standing out in a highly competitive industry. Without a strategic approach, brands risk losing valuable media exposure, consumer trust and key relationships. Here, we break down five foundational PR strategies that will help your building products brand build credibility, stay top-of-mind and drive growth.
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