When Justin Baldoni, the leading actor of CW’s popular show “Jane the Virgin,” was looking to dramatically transform the curb appeal of his home, Cooper Smith Agency formed a partnership between him and our client, leading garage door manufacturer Overhead Door^™ Brand. Seeking a sleek transformation, Baldoni selected a Model 521 Modern Aluminum garage door, giving his trendy Culver City neighbors another thing to be jealous about (you know, aside from his good looks).

Since the first time garage door replacements were included in the Cost vs. Value Report by Remodeling magazine in 2010, they have ranked among the top five projects for a high return on investment, and with drastic changes like Baldoni’s— it’s evident why! Installed by local distributor Overhead Door Company of Los Angeles Basin^™, Baldoni’s new door gives the home quite the facelift. 

“I think we underestimate just how important garage doors are, especially visually,” said Baldoni. “For me, at least on my house, this thing makes the entire home.” 

The strategic partnership between Baldoni and Overhead Door™ Brand included a social media campaign that successfully tapped into the actor’s loyal following. His Twitter and Facebook posts combined garnered nearly 500 reactions and resulted in more than 100 new followers across the brand’s social media platforms. He also added several photos and videos to his Instagram and Facebook stories, showing the before and after.Cooper Smith Agency’s campaign also conjured a significant amount of traction by sharing news of the partnership across all of Overhead Door^™ Brand’s social media channels. 

In August of 2018, during the first round of promotions, Overhead Door^™ Brand generated more than 40,000 impressions and nearly 600 reactions on Facebook, Twitter and LinkedIn. With the help of Cooper Smith Agency, Overhead Door^™ Brand continues to capitalize on the celebrity endorsement by promoting the partnership through a variety of mediums tying the Model 521 Modern Aluminum garage door to the actor. Cooper Smith Agency also documented the project via a blog on the company’s website to further build brand awareness and create lasting content that can be easily accessed for years. 

Now that Baldoni’s home is as attractive as he is, his new garage door has been a huge hit in the neighborhood, and he says he may have even sold a few around the block!