This week, we’re dedicating our Weekly Rewind to all things fall. Here are a few of our favorite articles to eliminate spookiness this Friday the 13th!

Reversing the Spell

Crisis is something we all try to avoid. PR Daily says to be proactive so you can be well-equipped to handle a daunting crisis that comes your way. Here’s how:

• Develop a scenario for a potential crisis
• Build relationships with key journalists
• Utilize your organization’s social media channels to negate false information from circulating

If you ignore PR Daily’s advice, you may be digging your own grave.

Are You Superstitious?  

Reputation is an underlying motif in our industry and a driver behind most client work that we do on a daily basis. It is easy to mistakenly hold a bad reputation, take the black cat for instance. Have you ever wondered why these poor animals were dubbed such a superstitious animal?

Refinery 29 sheds some light on this subject while providing a brief (and seasonally-appropriate) history lesson on why black cats have a reputation they don’t deserve.

Beverages Worth Falling For

When brainstorming ways to gain news coverage for your clients, timing can be a game changer. Giving a seasonal flair to a product launch or event is a creative and easy way to align your story.

AZCentral lists a few fall-favorite drinks that restaurants have on their menu’s this fall, which we can guarantee were all backed by a seasoned (pun intended) PR pro.

A Mistake to Make Your Blood Boil

Forbes says it best, “breaking news: public relations is not advertising.” We all know that our job is confusing to explain…especially to “industry outsiders.” But chances are, you’ve had a friend who has assumed your many hours of writing resulted in an ad on the side of a magazine page.

Next time you have someone make this common, yet fateful mix-up, turn to this article to set them straight.