This week’s Weekly Rewind tackles some of the newest trends and developments to pop this week. From crisis management to general PR tips, our weekly rewind has it all!

Happy Friday!

Testing, Testing 1-2-3

In case you haven’t heard, Twitter is beta testing a new 280 character limit. Here is the scoop:

• There is no rhyme or reason as to who is getting new limit. Twitter has selected a random “single digit percentage of users.”
• It’s only available on desktop. Users can’t use it on mobile or scheduling services…yet.

If you are one of the lucky ones selected, kudos! Here is the full article.

Clean Up your Mess

Catastrophic oil spills, social media crisis, defamation. When a crisis hits, all PR pro’s must be prepared. Adage reviews recent communications crisis, their repercussions and how they were ultimately handled.

This insightful article will leave you well-equipped if you ever find yourself in a time of crisis (which hopefully, you won’t!)

Are you in it to win it?

Forbes says although the PR industry is changing, traditional practices like strategizing, attention to detail and emphasis on relationships will always be important for a fortuitous and successful career. The complete article has more insight.

Guest Star on Someone Else’s Blog

Guest blogging is pretty confusing to some people. “Why would I take the time to write a blog for someone else to get the credit for it?” But think of it like this, writing for someone else’s blog gives you the opportunity to bring more people to your own blog.

PR Daily has more details about this and other reasons why you should be writing guest blogs here. Happy blogging!