Do you suffer from FOMO? Many people do, and you can use it to your advantage when writing email subject lines. Don’t miss out on these excellent PR tips — read our Weekly Rewind.
So a Guy Walks Into a Bar…
How many emails do you think you send every day that go unopened? Don’t start crying; you can change the game with a well-crafted email subject line. PR Daily lists nine different approaches that work. Here are our favorites:
- Play on the fear of missing out by conveying urgency and using other psychological principles that prompt action.
- Use a “cliffhanger.” If half the subject line is readable and it’s followed by an ellipsis, a recipient will feel the need to open it to finish the other half.
According to Invesp, 47 percent of recipients open emails based on the subject line — so start using these tactics!
Nail Your Next PR Interview
Competition is fierce for PR graduates, and the job hunt can feel overwhelming. PR News shares six tips for recent grads, including never underestimating the importance of good writing skills. Strong writing makes a candidate stand out, and one of the most effective ways to become a better writer is to read. Also, be persistent in your follow-up! It may feel uncomfortable, but your potential employer will appreciate it and see the value in your tenacity.
Once Upon a Time
When developing content, it’s important to build out a strategy that will maximize your chances of exciting and inspiring readers. How do you do that? Start by telling a good story. PR Daily provides a great example of why storytelling is so important. They ask readers which blog title they would click on:
- Why I quit my job to start a jewelry business (and made it work)
- How to start a jewelry business
Most readers would choose the first because it’s hinting to a good story and showing a human side to make it more relatable. Remember this example the next time you’re drafting a headline or blog title.
The “Do’s” & “Don’ts” of Creating Video
Video is one of the most compelling tools to reach and engage your audience. Ben Aronson, social media and digital director at Adams & Knight, shares his “do’s” and “don’ts” to get the target audience to watch your videos all the way through. For example, DO place the video on Facebook because research shows posts receive more than double the reach and four times the engagement than by sharing the video through a link. DON’T use talking heads — viewers want to see a good mix of visuals and copy.
And with that, this talking head is going to happy hour.