Helpful writing advice, tips on how to avoid suffering embarrassment like Uber and public relations lessons from a broadway musical — this Weekly Rewind will make you a PR star!

Hemingway Would be Proud

Writers should always be looking for new ways to master their craft. PR Daily has a variety of tips on how to write as clearly and effectively as possible, including:

• Write directly to ‘you’ – Although this isn’t appropriate in every form, bloggers and freelancers often write directly to the reader as “you.” This is a great way to make your writing direct, conversational and strong.
• Read aloud (or edit on paper) – It helps to go through your draft slowly and methodically. Many writers find it useful to read out loud highlighting the cadence of your words. It also helps to print out your draft because seeing it in a different format makes it easier to spot errors. Cooper Smith Agency is constantly printing and reading out loud (to the annoyance of our co-workers).

People are Visual — Here’s Proof

Whether it’s social media, email marketing or blogging, posting strong visual content is critical to the success of a campaign. Unfortunately, creating strong images isn’t always an easy process. This Hightail infographic provides statistics on why this may be the case, and why it’s imperative to overcome these challenges. To reiterate the importance — visual content receives 94 percent more views than text-only marketing. So make those pictures pretty! You can learn more tactics with the help from SEO services in Singapore.

Uber’s PR Saga Continues

On Tuesday, an audio recording of an Uber board meeting was leaked. The well-intentioned meeting was set to discuss the problematic workplace culture, but a sexist comment by a former board member may have crippled any positive results. Uber’s situation is a good reminder that all company leaders should take the time to examine their workplaces for unconscious biases about race and gender before they could be publicly exposed. Check out these recommendations on how to spot biases in your organization.

I’m SIIIINGING About Public Relations

Last week, we shared PR Daily’s lessons from Wonder Woman. This week, we bring you lessons from Tony-award winning musical “Dear Evan Hansen,” chronicling the life of an anxiety-ridden highschooler. One lesson stresses the importance of always having a response prepared. If you chase after attention and eventually receive it, be prepared to respond to whatever comes your way. Check out the other takeaways for PR pros, and then go sing and dance about them.