We’ve got Mother’s Day, Father’s Day — Public Relations Parent Day? In this Weekly Rewind, we’ll discuss how PR pros are made to crush this whole parenting thing.

#PublicRelationsParenting

With Mother’s Day this Sunday and Father’s Day shortly after, it’s a good time to thank your parents (and maybe get them a gift or two!) for putting up with you. If your parent happens to be a PR pro, you may have something to be a little extra thankful for. PR Daily lists out five reasons why public relations professionals make excellent parents, including the ability to deal with and defuse crises and manage difficult personalities. Two invaluable skills when dealing with the “terrible twos.”

Quote a Human, Not a Robot

Do you ever get a case of severe writer’s block when it comes to the quote? PR News offers several tips to get those creative juices flowing and compose a quote that will add character and perspective to the news release. Some of the suggestions include:

• Write like real people talk. Be conversational but avoid hokey language.
• Use phrasing that is memorable and helps create a picture in the reader’s mind.
• Provide meaningful insights and perspectives that increase the likelihood of its pick-up by media. Opinion is fine, but hype is counterproductive.
• Include information that adds detail and depth to the story, not just basic facts that can be covered in the body of the press release.

Nail Your Next Client Presentation

Most PR pros are pretty good in front of a crowd, but it never hurts to brush up on your speaking skills because as PR Daily says, “fillers words are killers words.” A couple ways to cut down on the habit of using “like, um, you know and basically,” are to practice your speech in front a friend so they can count the amount of times you rely on a filler word and force yourself to take a quick pause to collect your thoughts before transitioning into the next segment or question.

Calling All Grads — If You’re a Public Relations Student This is For You

PR students who are about to enter the workforce must be able to embrace the paradigm shifts that will shape their future careers. Edelman’s VP of Planning gives five strategies to achieve success in changing times. Our favorite piece of advice is to “know your purpose,” by becoming intimately familiar with your organization. Know your company’s goals and objectives so you can remain confident and consistent in times of change.