Social media is seeing red. We’ve got the scoop on why the Internet is so outraged over a red bathing suit and what the experts have to say about it.
The Suit Heard Round the World
Apparel company Sunny Co. launched an Instagram contest encouraging customers to repost this photo of a model wearing a red swimsuit, tag the company and then, they would only have to pay for shipping to get the suit. Twenty hours later, many more thousands of people were trying to cash in on the deal than expected, and the company ended up charging people full price. Now, Sunny Co. is getting hammered on social media.
If you’re planning an Instagram giveaway, read this advice from marketing experts so you don’t find yourself the target of social media hate.
“Keep it Brief and to the Point” — A Phrase Every PR Pro Has Heard Before
Even though we know concise public relations writing gets results, it can sometimes be difficult to cut out those superfluous words and phrases. Luckily, Globe English Editing has created an infographic that identifies fluffy fillers and word-garbage. It’s an excellent tool to have on hand while writing (it’s already helped us a ton!)
Telling a Good Story
According to PR News, more than 5,000 press releases are issued each day. So how do you make your release stand out? It’s all in the art of storytelling. As you plan out the release, it’s important to think about your audience and ask yourself, “What are their priorities, interests and concerns?” Once you’ve figured that out, then comes the even more important question of, “What do you want the audience to know, feel or do?” There’s your story! Now, just avoid cliches and corporate jargon to make it more pleasant for the reporter to read.
Corporate Wellness
If you’ve ever considered starting a social responsibility program at your public relations firm but ultimately felt overwhelmed by all the potential tasks, this article is for you. PR Daily says starting small (i.e. fundraising, sponsoring a scholarship) will make a tremendous impact on your community and customers. Check out the four major benefits of participating in a corporate social responsibility program, and then start making things happen!