Leading manufacturer showcases its latest tile and natural stone product lines at Booth #3131
March 30, 2017, Bethany, Conn. — LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, will be showcasing its latest surface preparation solution at Coverings (Booth 3131). Attendees will get an exclusive look at the company’s enhanced NXT SKIM fast-drying, premium-quality underlayment, featuring an improved formula for smoother application and tin tie resealable packaging — a first amongst skim-coating products. LATICRETE will also exhibit its tile and stone products including PERMACOLOR® Select, STONETECH®, HYDRO BAN® Shower Systems, SPARTACOTE™ and SPECTRALOCK®, as well as HYDRO BAN Board and TRI-LITE™.
“From our new HYDRO BAN Board and TRI-LITE products to our enhanced NXT SKIM formula, LATICRETE is committed to not only providing the most leading-edge products in the industry, but constantly improving and enhancing our existing products as well,” said Corporate Marketing Manager Maria Oliveira.
PRODUCTS SHOWCASED AT BOOTH 3131:
NXT SKIM
New and improved, NXT SKIM is a premium quality, fast-drying, cement-based underlayment designed for skim-coating, smoothing and leveling prior to the application of floor coverings. The improved formula can now hold more water, resulting in a creamier consistency for a smoother application and sleeker finish, as well as an extended pot life and easier troweling. The NXT SKIM packaging has also been redesigned with a tin tie resealable feature that allows the product to be saved for additional uses, minimizing product waste and increasing cost savings for the installer.
TRI-LITE
TRI-LITE is a lightweight, high performance tri-purpose mortar designed for large and heavy tile, thin-bed and wall
installations. Due to its lightweight formula and smooth, creamy consistency, a 30-pound bag provides the same
coverage as a 50-pound bag of traditional mortar.
HYDRO BAN Board
HYDRO BAN Board is lightweight, easy-to-install, ready-to-tile wall board designed for bonded tile or stone installations. It is made with a waterproof high-density extruded polystyrene core and a waterproof membrane on both sides to give triple protection from water and vapor intrusion.
PERMACOLOR Select
PERMACOLOR Select is an advanced high performance cement grout that offers the industry’s first dispersible dry pigment solution. Designed for optimum performance on all types of residential and commercial installations, PERMACOLOR Select is able to withstand the most demanding exterior or interior applications with ease.
SPECTRALOCK PRO Premium Grout and SPECTRALOCK DAZZLE
SPECTRALOCK PRO Premium Grout produces the most color uniform, color accurate grout available today, now with even better stain resistance and non-sag performance on vertical installations. SPECTRALOCK PRO Premium Grout is available in a wide range of colors, including 40 traditional solid colors and many additional options using SPECTRALOCK DAZZLE which includes Gold, Silver, Copper, Mother-of-Pearl, and Glow-In-The Dark.
STONETECH
STONETECH Professional tile and stone care and maintenance products are innovative, easy-to-use solutions to
protect and preserve stone against the damaging effects of everyday living. With a complete line of products to protect, clean and transform stone surfaces, LATICRETE ensures the beauty of natural stone and tile countertops, floors, walls and other installations for generations to come.
HYDRO BAN Shower Systems
HYDRO BAN Shower Systems include everything needed to install complete shower systems including pre-sloped shower pans, linear shower drains, preformed shower niches and preformed benches and seats.
SPARTACOTE
SPARTACOTE resinous flooring and decorative finishes by LATICRETE offer unparalleled colors, textures and
finishes. These high performance coatings offer exceptionally attractive, durable and decorative floors in a wide range of colors and glosses.
NTCA STAGE DEMONSTRATIONS:
Tuesday, April 4th
12:00 p.m. LATICRETE® HYDRO BAN Board Ready-to-Tile Wall Board
2:10 p.m. LATICRETE STRATA-MAT™ Uncoupling Membrane
Wednesday, April 5th
11:30 a.m. LATICRETE TRI-LITE Lightweight Multi-Purpose Mortar
Thursday, April 6th
10:10 a.m. LATICRETE PERMACOLOR Select
12:30 p.m. LATICRETE HYDRO BAN Board Ready-to-Tile Wall Board
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About LATICRETE
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. For more information, visit laticrete.com.
Media Contact:
Alexandra Ruffo, (214) 329-9191
alexandra@coopersmithagency.com