There was plenty of upheaval on social media this week. Yes, Trump’s inauguration today is a major part of the discourse, but the righteous treatment of animals really took the Internet by storm. It’s been said before and we’ll say it again — a picture says a thousand words, so be cautious when cameras are present. Let’s jump right in with the Weekly Rewind.
It’s Over Before It Even Began
An emotional movie that once looked like a promising big hit is now in big trouble. PETA is calling for a boycott of “A Dog’s Purpose,” after a video went viral showing a scared dog actor being forced into turbulent waters by its trainer. Amblin Entertainment is trying their best to do damage control, but many people are still vowing to not see the movie.
On the movie’s IMDB page, it has already landed a one star rating, the lowest possible score. As of this morning, the producer made an announcement canceling the premiere and press junket. Yikes! This is a strong reminder that once shocking footage hits the web, it’s completely out of your control, so be smart about your actions.
Tell Me a Story!
One of the best parts about PR is the ability to creatively tell our clients’ stories. PR Daily posted an infographic highlighting the “driving forces behind 12 years of storytelling.” From learning how to write for mobile devices to breaking into the world of augmented reality, “the ability to remain authentic, possess a genuine voice and communicate valuable information in an effective manner will always be a high skill in demand.” Check out the infographic to see just how far PR pros have come!
We Met Online
Journalists can be a tough nut to crack. PR pros put a lot of time and effort into developing the perfect media pitch and unfortunately, sometimes the love is unrequited — you’re met with silence on the other email end. It can be a lot like bad and painful dating.
But you’re in luck because PR Daily has a solution, using Twitter. Here’s what they recommend:
- Build your journalist dream list. Start tracking several of your favorite journalists Twitter activity throughout the day. Seek out the ones who are most active and use their Twitter for professional purposes. Is there an opportunity for you to engage with their posts?
- A bit of ego stroking never hurt. Enamor journalists with your personality by being both complimentary and positive about their posts. You can even add a few critiques now and then to give them a taste of your expertise and writing abilities, but do this tastefully, of course.
- Exchange phone numbers. Once you’ve established a rapport, exchange contact information and ask if they’re interested in guest posts or are receptive to receiving media pitches.
- Give and take. Be open to receiving comments and feedback because it’s important to strike a balance when it comes to pitching and being pitched.
Great tips PR Daily! Maybe we’ll find a [media] relationship that will last forever.
Millennials and PR Make a Good Match
According to a Plank Center Survey, a millennial’s point-of-view could be essential for the PR industry. The study says, “They are digital natives with great passion for leadership and strong values for transparency, social responsibility, diversity and community — all touchstones for our profession today.” PR Week delivers a five-point plan on how to recruit, engage, develop, retain and gain from millennials. If you’re in the process of hiring, this could be a good read for you!