Between everyone catching Pokémon and Blink-182 being in town tonight, we’re not really sure what the year is. At least we know it’s definitely Friday and that means it’s time for the Weekly Rewind! Check out a brief recap of our favorite stories from this week:

No Baby Talk Here
In case you haven’t noticed, sports marketing has really been banking on origin stories lately,  and why wouldn’t they? Everyone loves a good tale about hard work and triumph, and in case that doesn’t intrigue you, this one has cute babies. Nike recently launched a new advertisement where a nursery full of world-class athletes receive a motivating speech about ambition and unfairness. But like everything else nowadays, the ad was followed by heavy criticism claiming that it reminded people of sweatshops. I love the internet, but what happened to the days where people could enjoy a heartwarming commercial without feeling guilty?

Makeup Mad Libs
Sephora is driving sales by incorporating features from Tinder and MadLibs in its new app. The new “Swipe It Shop It” option lets users swipe through different looks and shop the items they love most. The app also includes a “Beauty Uncomplicator” that allows customers to fill in the blanks, Mad Libs style, to describe what they want out of a product. It’s really sweet of Sephora to put in extra effort to drive sales knowing nobody walks out of there without $200 of makeup they never intended to buy.

Brand Managers: The Real Masters of Pokémon
We can all agree that Pokémon Go had a much bigger effect on businesses than anyone anticipated. Depending on how quick they were to jump on the bandwagon, some brand managers capitalized on the new phenomenon and the extra foot traffic caused by the app. Here’s a list of tips to help you leverage a new trend the next time one hits the market.

I Agreed to What?
There’s a lie everyone in the world is guilty of telling and it’s checking the “I have read and agree to the terms of use” box. However, did you know that by telling this little white lie, you’re consenting to a lot more than abstaining from criminal activity? Check out this list of things you probably weren’t aware you agreed to when signing up for social media, like the prohibition of online stalking. Can anyone tell us exactly what they mean by “stalking,” and does that apply to certain celebrity profiles? Asking for a friend.