Happy Fourth of July weekend, everyone! On a scale of 1 to America, how free are you to read a recap of our favorite stories from this week? As free as a majestic bald eagle? We thought so.

World’s 24 Best Commercials
The 2016 Cannes Lions festival took place last week and awarded the most influential creatives of the year. You think the Super Bowl is heaven for commercial lovers? Here’s a roundup of the 24 best commercials in the world.

Getting a Little More Familiar
Publishers do not want to hear the news that Facebook just delivered. The social media network announced today that it would change its algorithm to prioritize posts from friends and family over those from media outlets. This change will only affect organic reach, however. Paid reach will remain unaltered; Facebook will still happily take your money.

Strategy after Tragedy
As public relations professionals, we are accustomed to being the first to jump when a news story reflects one of our clients. During a tragic event such as a mass shooting or accident, commentary can be a little tricky. Here are a few different ways PR pros can respond sensibly to tragic events (spoiler: the moments immediately following a tragedy are not appropriate times to push a personal agenda).

A Lively Mess
Blake Lively has made headlines for looking more beautiful while nine months pregnant than most people will ever look on their best day, but she doesn’t pretend to be perfect. This week, she chatted with Seth Meyers about perfect Insta-moms and how unrealistic some of their posts are, because her reality in motherhood is actually quite messy. Who knew me and Blake Lively could have so much in common? I mean, I’m not a mom; I’m just a mess…but this is a judge-free zone, right?