It’s Friday which also means it’s time for the Weekly Rewind! Our favorite stories this week include caucuses, customer service and quirky habits. Also, did someone say “cookies?”
Girl Scouts, For the Win!
But really, they were the biggest winners at this year’s Oscars (sorry, Leo). After host Chris Rock asked the audience to support his daughter’s Girl Scouts troop, the theater was flooded by Girls Scouts supplying cookies to eager celebrities like Steve Carrell, Mindy Kaling and Christian Bale. Unlike Ellen DeGeneres’ famous selfie that was sponsored by Samsung, Girl Scouts of America did not pay a single cent to appear on the Oscars. By the end of the night, these mini business gurus in khaki vests raised more than $65,000 and earned $5.5 million in free publicity.
Trails A’blazin on Super Tuesday
To no surprise, Hillary Clinton and Donald Trump dominated the polls on Super Tuesday. Clinton and Trump nearly secured their nominations for their respective parties by winning seven states each. Social media users shined a spotlight on Governor Chris Christie’s expression during Trump’s speech, who looked like he suddenly remembered he left the oven on.
Fox News Teams Up With Instagram
In case the rest of your social media outlets weren’t already flooded with political posts, Fox News became the first news network to cover a debate via Instagram. Along with exclusive behind-the-scenes coverage of last night’s GOP debate, moderator Brett Baier provided content during commercial breaks. The event was the main feature on the Explore tab, making it easily accessible to users.
Good news, Apple Users
Speaking of social media, Apple has opened an outlet for customer service via Twitter. Its new page provides users with tips, tricks, and helpful information regarding their devices. This move is huge for Apple, whom contrary to most companies, has had a limited social media strategy regarding customer service.
It’s Only Weird if it Doesn’t Work…
As public relations professionals, we all have our different logic and quirks, like Charles Dickens who only wrote in blue ink because he thought it dried faster. Maybe this list of idiosyncrasies from famous writers will make your lucky pen-and-socks combination seem a little less odd.