Today’s edition of the Weekly Rewind features stories on the social media rules you should really break, targeting customer conversations instead of demographics, why podcasts are effective, why Facebook hoaxes continue and how the Pope’s visit to the U.S. will shape his image.
5 Social Media Rules Brand Managers Should Break (PR Daily): Some rules were just made to be broken, even rules of the industry. PR Daily offers us five rules to throw out the window when it comes to social media.
Why We Should Target Customer Conversations, Not Demographics (Steam Feed): Demographics are a great way to narrow down your target audience. Taking it a step further and diving into their conversations can let you in on insights demographics can’t reveal.
Why Podcasts Work – Five Reasons to Start One (Spin Sucks): While podcasts appear to be the underappreciated platform of the marketing world, they are a great way to share information with a massive audience.
Facebook, Social Media and the Persistence of Hoaxes (Social Media Times): If you’re one of the many who’ve been irritated by a Facebook hoax claiming the social media network would soon charge for its services, fear not! Thanks to social media analysts, these persistence types of online rumors are becoming increasingly predictable and easier to prevent.
Pope PR – Man of the People Establishes His Public Relations Image (Everything PR): Unlike past leaders of the Vatican, Pope Francis has a deep understanding of public relations and how to present himself in a positive light to the people. During his six-day tour in the U.S., his knowledge of the field was evident as he left an everlasting mark on the American population.