In today’s edition of the Weekly Rewind, we have stories on brands reaction to the close up of Pluto, content marketing lessons from Anthony Bourdain, PR’s rise over SEO, what your company should be doing on LinkedIn, and how Shakespeare can help with social media content.
How 11 Brands Showed They Were Over the Moon about the #PlutoFlyBy (PR Weekly): Almost 10 years after its launch, New Horizons captured the first up close photos of Pluto Tuesday morning. Brands from various industries took to Twitter to express their excitement over the historic occasion.
Four Content Marketing Lessons from Anthony Bourdain (The Verge): You might think a chef turned author, turned TV host might not be the best resource for marketing advice, but the sharp-tongued New Yorker and his vast variety of careers has given us four great lessons for content marketing.
Goodbye, SEO: PR is the New King (PR Daily): Google latest update has changed the way individuals can search and surf the web. A few years ago, when searching for something, most of the time your first results were websites with nonsense words that didn’t quite add up to what you were searching for. Now, Google has changed the game with PR as the focus of online search.
Ten Things Companies Should Be Doing on LinkedIn (Social Media Today): LinkedIn has become a powerful tool in the professional field. With its features like Publisher and Groups, businesses are able to connect with prospects. Check out the ten things your company should be doing on LinkedIn in order to get the most out of the tool.
5 Ways Shakespeare Can Help Us All Write Social Media Content (PR Newser): Though his time was long before social media, William Shakespeare was an author known for his conciseness and sass. Check out the five ways Shakespeare can help us write social media content.