Today’s edition of the Weekly Rewind features stories on lessons to take away from House of Cards, Instagram becoming a go to for breaking news, how to make your press releases interactive, the true meaning of quality content and whether or not Google’s new algorithm really does favor those with a mobile format.
10 PR Lessons from House of Cards (Spin Sucks): Not only is House of Cards one of the most watched television shows in the country, the political drama also offers some PR lessons you can bring into the office.
Instagram Aims to be a Social Media Destination for News (PR Daily): When news breaks today, most people see it trending on Twitter before reading in the paper or seeing it on the news. With Instagram’s newest update to its “Explore” tab, the photo-sharing app aims to take on Twitter as the number one go to for breaking news.
10 Techniques for Crafting Interactive Press Releases That Pop (PR Newser): Press releases may not be the most exciting piece of material to write but they’re essential in the PR field. Interactive press releases are a way to make them more hi-tech and effective. Check out these 10 techniques on customizing your interactive press releases to be powerful and moving.
Here’s What “Quality Content” Actually Means (SteamFeed): Generating content on a regular basis is a great way to keep your audience in the loop unless the content you’re distributing isn’t attracting your target audience or the material you’re posting doesn’t make an impact. It’s not always about quantity, but quality is a must in your content.
Mobilegeddon: Is Google Really Ranking Mobile Sites Higher? (Social Times): Earlier this year, Google announced their newest algorithm would rank sites that didn’t have a mobile-responsive format lower. Moovweb, a website that allows businesses to test new mobile features for their website, did a six week data analysis to see if Google’s newest algorithm really did favor mobile-friendly websites over those without.