Today’s edition of the Weekly Rewind has stories on how to write a standout headline, how email marketing is becoming a big part of PR, Facebook and IBM’s new joint team, tips for how to get your start up into gear, and the changes that have come to the PR field in the past decade.

A Backdated Approach to Writing Great Headlines (HubSpot Blog): If you are a frequent blogger, professionally or personally, having an eye-catching headline is what will draw readers in. Check out this infographic and tips on how to create a relevant but standout headline.

3 Reasons Why PR Firms Can No Longer Ignore Email Marketing (Ad Week): Recently, marketing and PR were two different efforts that had a minimal overlap. Today, with the ever-changing industry, the two now work closely together. Check out these three tips as to how email marketing can help create a trust between PR pros and their audience.

Facebook and IBM Team Up to Make it Easier for Big Brands to Target you with Ads (Mashable): Last Week, Facebook and IBM announced they would be joining forces in order to assist large businesses, companies and organizations better personalize their marketing to their desired audience.

Top Tips for Marketing your Startup (Steam Feed): Starting up a business of any kind can be thrilling but also taxing. Check out these tips for how to get your business in gear and bringing in the customers you desire.

How PR Firms and Agencies are Changing (Everything PR): Technological advances, mass data, and the quick turn-around of information have led to multiple changes to the PR field in just the past decade. While some agencies and firms have managed to flourish in the changing times, others have fallen behind.