Happy Friday! We’ve rounded up some of favorite stories from the week including why PR is an essential asset to the government, tips on how to organize your social media content, how to get the most out of your Facebook messenger app, the top skills every PR pro should use, and Bud Light’s misinterpreted new tagline.

Why Government Needs PR Firms (Everything PR): Any government system, be it Federal or State, has multiple areas of concern with multiple departs containing multiple employees. A PR firm can offer assistance to these hundreds of arms through being able to anticipate potential outcomes of any course of action.

The Social Media Content Calendar Every Marketer Needs (HubSpot Blogs): Check out this calendar and tips created by HubSpot in order to help organize, remind you of, and enhance your social media content.

5 Tips to Make Facebook Messenger Work Better for You (Mashable): Check out these tips on how to get the most out of Facebook through your messenger app as well as being able to communicate with your audience via the app.

5 Great Skills PR Pros Possess (PR Daily): Check out the 5 top skills every PR pros, whether a veteran or right out of school, should know and continuously practice.

Bud Light Responds to “Remove No from Your Vocabulary” Tagline (AdWeek): Earlier this week, Bud Light’s new tagline “Remove No from Your Vocabulary” received a great deal of backlash insinuating reckless behavior would condoned by the brand. Today they’ve released a statement in regards to their regret over the advertisement.