Happy Friday! We’ve rounded up some of our favorite stories from the week including the introduction of Twitter ads on profiles, the update to Google’s search ranking algorithm, why prank press releases are a bad idea, how to take your online content from mundane to exciting, and the most effective way to boost engagement between a brand and its customers.

Twitter ads are coming to your profile (Mashable): Though Twitter advertising isn’t a new concept, advertising on individual profiles is. Twitter is now testing out the idea of tweeting out promoted tweets on some individual profiles in their efforts to monetize syndicated content and diversify its advertising products.

Google Algorithm and the Press Release: What does it mean for you? (Everything PR): Unlike past updates, Google’s latest update to its search-ranking algorithm works in favor of companies that are using search engine optimization as part of their overall marketing strategy.

6 reasons to hold back prank press releases (PR Daily): While many PR pros are preparing clever pranks for April Fools, here are six reasons why it may not be the best idea to send out a prank press release.

B2B Content: 5 tips for articles that aren’t “Bland 2 Boring” (Social Media Today): While a majority of content online seems dull and boring, in order to draw in our target market, it’s important to get them interested in what we’re saying. Here are five tips on how to liven up your online content.

5 storytelling tips form Coca-Cola’s top European marketer (PR Week): In order to get the kind of awareness and recognition that Coca-Cola does, marketers must find imaginative ways to keep winning over customers. According to Coca-Cola EMEA marketing director Javier Sanchez Lamelas, one of the most effective ways to boost emotional engagement for a brand is telling stories.

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