It’s Friday again which means we’ve rounded up a list of our favorite stories. This week our top stories include how to humanize your brand’s social media platforms, Facebook’s update to your news feed, tips to successful link building, the future of press releases, and the most popular SEO strategies of 2015.

10 ways to just be yourself and build your brand on social media (Mashable): It’s important to humanize your brands social media platforms in order to make a personal connection with your audience. Check out these 10 tips on how to win over your crowd via social media.

Facebook updates news feed algorithm to balance content from friends vs. pages (Hub Spot Blogs): Here’s a quick run down of Facebook’s newest update to help individuals, marketers, and brands understand the changes coming to their news feed.

A PR pro’s guide to link building (PR Daily): Many PR pro’s don’t realize the process of achieving a press victory is similar to that of a link building victory. Check out these tips on how to turn press hits into link building successes.

5 questions on the future of the press release (PR Newser): While the concept and context of a press release has different definitions according to who you asked, the old school text-only press release is without a doubt evolving.

The 5 most popular SEO strategies for 2015 (Steam Feed): Marketing is constantly changing and with that so is the way SEO companies optimize brand and company’s websites along with their content. Check out these 5 tips on how to effectively SEO your website this year.