Happy Friday! We’ve rounded up some of our favorite stories from the week including advice on how to share your pictures via IFTTT, the truth about content-marketing ideas, social media’s reaction to Clinton’s announcement, new software addition to LinkedIn, and questions and tips about start up companies.

5 IFTTT recipes to share Instagram pics like a boss (Mashable): If This, Then That allows dedicated Instagram users to share their pictures on any social media in their own way. Check out these five recipes that will help you share your photos your way.

5 truths about content-marketing ideas (PR Daily): Check out these 5 truths about content marketing and how marketers are able to not only create material but also invest those ideas into their long-term marketing goals.

Clinton social media buzz beats the field- so far (PR Week): The former Secretary of State’s announcement about her intentions of running for presidency last Saturday has landed her among the top trending topic across all major social media platforms.

LinkedIn Announces an Employee Advocacy Software Product (Social Media Today): LinkedIn’s launch of its employee advocacy software, Elevate, further proves the value in employee advocacy and that the concept is not going away any time soon.

5 Questions on Pitching Start Ups (PR Newser): Ed Morse who recently launched the start up, Hey.Press, offers up five key tips for start ups and when those companies should start to hire outside firms.