It’s Friday again which means we’ve rounded up a list of our favorite stories. This week our top stories include debating on social media, the failed Starbucks campaign, changes coming to content marketing and distribution, Google’s new standards of mobile-friendly, and why people unfollow brands on social media.

How to Debate the Big Issues on Social Media (Mashable): If you’re an individual that frequently finds yourself in a heated debate on Facebook yet rarely feels as though your voice is being heard, here are some do’s and don’ts for debating issues on social media.

Your Call: What went wrong with Starbucks’ Race Together Initiative? (PR Week): After Starbucks’ Race Together campaign launched last week, many took to Twitter to voice their different concerns with the “awkward” and “cringe-inducing” campaign.

Content Marketing and Distribution Gets Big Data and Machine Learning Facelift (Social Media Today): The start up Keywee is providing marketers with a new approach to data-driven content marketing by optimizing the return on content initiatives.

SEO Insider: “Mobile Friendly” to be Ranking Factor, URL Best Practices (Steam Feed): Google announced the upcoming addition of “mobile-friendly” as a ranking factor as well as tests and changes to other search elements. Here are some tips on how to make your website more mobile-friendly.

Why People Unfollow Brands on Social Media (Ragan): The number one reason people decide to hit the “unlike” button on a brand’s Facebook page is because the content is repetitive and boring. Take a look at Ragan’s infographic to see the other top reasons for losing followers.

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