Happy Friday! Catch up on what you missed with our roundup of public relations, social media and content marketing stories. This week our top stories include how to start your career in PR while still in school, new payment features on Facebook messenger, how to write better press releases, when to post on Facebook, and how to successfully measure your content distribution.

From Intern to Account Executive: How to Grow a Career in PR (Everything PR):  Taking initiative ahead of time and staying focused on your long term career goals can lead to success early on. Here are some tips on how to begin building your career before graduating from college.

You can now pay your friends through Facebook Messenger (Mashable): In similarity to Snapchat, Facebook users can now send and receive money from friends via the messaging app.

3 Horrible Press Release Habits to Break (PR Daily): Writing concise and direct press releases will always be an essential skill in the PR field.

 3 Tips for Finding the Best Time to Post on Facebook (Social Media Today): When posting on social media, it’s important that your target market sees the content. Here are some tips on when to post to Facebook depending on the content being posted.

4 Content Distribution Strategies (Spin Sucks): Even after you’ve clicked “publish,” there is still work to be done. These tips on measuring content distribution will help any content of yours reach its full potential.