Happy Friday! Catch up on what you missed with our roundup of public relations, social media and content marketing stories. This week our top stories include GoDaddy’s latest Super Bowl ad, integrating content marketing into PR, writing Facebook posts that sound more human, how to cut overused words from your writing and SEO techniques to master in 2015.

GoDaddy Pulls Super Bowl Ad: #PRFail or Stunt? (PRNewser): GoDaddy is no stranger to controversial Super Bowl ads but the details surrounding this year’s commercial spot are a little suspicious.

Effectively Using Content Marketing in the Public Relations Industry (Everything PR): It’s important to create both targeted and varied content that will keep your audience engaged with the brand.

How to Write Facebook Posts That Feel More Human (SocialMediaToday): Here are four ways to post Facebook content that feels like a human wrote them and not a robot.

Press release bingo helps PR pros cut down on overused words (PR Daily): Playing word Bingo will prevent writers from overusing words and forces them think more actively what they’re writing.

5 Essential SEO Techniques To Master In 2015 (Search Engine Land): Here’s how SEO practitioners can keep the momentum going in the new year.

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