It’s our last Weekly Rewind of the year! Our favorite stories from this week include the damaged reputations of two major brands following public crises, whether or not PR automation will leave us out of a job, how to create content that will continue to draw visitors to your site, public relations mistakes and how to create exciting content about an industry that’s a little dull.

 

Uber, Sony crises emphasis PR’s role in defining values and character (LinkedIn, Shel Holtz): The way these brands handled unplanned events should have gone differently.

 

Will PR Automation Put You Out of a Job? (Bad Pitch Blog): The time has not yet come where computers have made human PR pros obsolete, but we should take the time to improve our craft.

 

How To Make Every Single Page On Your Website Evergreen (Search Engine Land): Here’s how you can make more content on your website continue to gain search traffic and readers long after it has been published.

 

10 PR Mistakes You Probably Made in 2014 (Inc.): How many of these public relations mistakes are you guilty of making this year? Don’t worry, 2015 will be all about improvement.

 

How to Create Exciting Content for a Boring Industry (HubSpot): Learn more about how these eight seemingly boring brands were able to develop interesting stories.

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