In today’s edition of the Weekly Rewind we have stories about PR and marketing lessons from a sitcom, creating content that raises brand awareness, how teen Twitter users turned a Target employee into an overnight meme, how to repurpose content and ways to draw readers back to your blog.

Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons (Business 2 Community): This new ABC sitcom can teach industry professionals a few lessons that are applicable to any PR and marketing situation.

7 Factors in Content Creation for Google (PR News): Follow these seven tips to shape your content effectively to draw attention to it and raise your brand awareness.

‘Alex From Target’ meme turns regular employee into Internet superstar (Mashable): An example of how quickly Teen Twitter can turn anyone into an internet celebrity.

3 Tips for Repurposing Content (Three Girls Media, Inc.): Here are three ways to repurpose content to keep your company’s branding and messaging consistent. Plus, it’s an important part of your digital marketing strategy.

The Reader-Blogger Relationship (Bloggingpro): Take the extra step to reach your audience and give them a reason to return to your blog.

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