Today’s edition of the Weekly Rewind covers stories on how IHOP is appealing to a younger audience on Twitter, how to master real-time PR and marketing, how Facebook is changing the way we consume news, why all content marketing advice is not good advice and how Taco Bell’s blackout stunt proved to be successful.

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice (ADweek): The famous pancake chain has tweaked its Twitter voice to appeal to the younger users of the social platform.

The Secrets to Oreo’s Real-Time Success Revealed (Vocus): Here are key takeaways from a webinar on how to effectively do real-time PR and marketing.

How Facebook Is Changing the Way Its Users Consume Journalism (The New York Times): According to a study by the Pew Research Center, about 30% of adults in the United States get their news on Facebook.

7 Popular Content Marketing Myths You Need to Stop Following (Search Engine Journal): Be aware of the content marketing advice you find online. Some tips may help boost traffic to your website while other tips may result in a penalty.

Taco Bell’s New Mobile App Breaks Into Top 25 Chart, After Social Media “Blackout” Stunt (Marketing Land): The fast food chain blacked out its social media platforms in order to promote its new app for ordering food.

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