Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind: July 28 - Aug. 1

 

By Mina Vu

In today’s edition of the Weekly Rewind we look at how to create a strong communications team, creating viral and evergreen content, PR catchphrases we shouldn’t use anymore and how to get more eyes to see your posts on Facebook.

Creating a Synchronized Communications Team (PRNews): Here are five tips to help you create a synchronized communications team.

How to Create Effective Evergreen Content (AdvertisingAge): Google rewards sites that post new content. Keep these seven tips in mind to ensure that your content is valuable, insightful and helpful to your audience.

5 PR Catchphrases ‘Spinning’ Out of Control (PR Newser): Are you guilty of using these PR catchphrases?

5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience (Search Engine Journal): It’s more difficult now more than ever for content from branded pages to be seen by Facebook users. These five tips will increase the likelihood that content will be seen your fan’s News Feed.

The Secret to Making Anything Go Viral (Social Media Today): Creating viral content can be difficult but if it contains these three characteristics then users will be more compelled to share it.


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