By Mina Vu

Happy Independence Day! We haven’t forgotten about our Weekly Rewind. In today’s edition we look at improving SEO on a WordPress site, what not to tweet after an international sporting event, how the email newsletter is alive and well, falling into a marketing and public relations trap and how boring companies can still shine on social media.

7 Ways to Maximize SEO on Your WordPress Site (Search Engine Journal): WordPress is a content management system that is user-friendly and makes it easy for just about anyone to implement basic SEO best practices.

5 Boring Companies With a Fascinating Social Strategy (Search Engine Watch): Even the most boring companies can become fascinating when you take advantage of social media with great social strategy.

For Email Newsletters, a Death Greatly Exaggerated (The New York Times): The email newsletter is not only still around, but very much on the march.

Dutch Airline Sparks Anger Over World Cup Tweet (Mashable): Don’t be a sore winner and don’t post a regrettable and racist tweet.

The Two Letters That Ensure Marketing and PR Failure (Vocus): Don’t fall into the trap of approaching your PR and marketing from an “us” prism.

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