By Mina Vu
In today’s edition of the Weekly Rewind we look at how content marketing has changed, how to combine digital tools and PR efforts, how much time journalists spend reading press releases, how a new social network will pay you to create content and how it’s more difficult to teach someone to use social media for public relations.
3 Ways to Leverage the State of Public Relations in 2014 (Vocus): There are three things you can start doing today to leverage the connection between digital resources, social networks and traditional public relations tactics.
A Penny for Your Page View: The Social Network That Pays You (Mashable): Bubblews is a new social network where users get paid every time their original content is liked, shared or commented on.
Is PR harder than social media? (Ragan): It’s easier to teach a PR person social media than it is to teach a social media person PR.
Content Conundrum: The Vanity vs. Performance Dilemma (Search Engine Watch): You can blame the rise in vanity-based metrics partially on pageview journalism.
Journalists Spend Less Than One Minute Reading Each Press Release (PRNewser): Journalists have to skim through a lot of content every day. These statistics will help you make sure your press release has all the content they need.