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Weekly Rewind: Our favorite stories from around the Web

Social media choices

By Mina Vu

Happy Friday! In today’s edition of the Weekly Rewind we have tips on writing press releases, what the differences between Facebook Pages and Groups are, how to choose the right social media platform for your company, how to handle a communication crisis and ask if PR and social media are really that different.

Social Media & Public Relations: Which is Which? (Meltwater): Traditional PR professionals have grown accustomed to controlling their message but the rise in social media has blurred the lines between the two disciplines.

12 tips for producing a killer news release (PR Daily): Here’s how to make your press release newsworthy and not an ad for your business or clients.

Facebook Pages vs Facebook Groups – What’s Right for Your Business? (Business 2 Community): There are pros and cons to having either a Facebook Page or Facebook Group, choosing which one is right for you depends on how you want to interact with your audience.

How to Choose the Best Social Media Site for Your Business (Inc.): Overcome social media anxiety and learn which social platform is right for your business.

Crisis Communications: What Happens When You Swear at Your Customers (Spin Sucks): There are three things you can do when faced with a communication crisis: take complete responsibility, don’t play the blame game and be a real person.

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