Weekly Rewind
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Weekly Rewind: Our favorite stories from around the Web

Weekly Rewind
By Mina Vu

 

We’ve rounded up some interesting PR, social media, SEO and content marketing stories we found this week. In today’s edition of the Weekly Rewind, we look at why social media and social content is important for brands, new ways to measure SEO and how to successfully pitch a story digitally.

Branding Lessons From Comedian and ‘@midnight’ Host Chris Hardwick (Ad Age): Chris Hardwick, founder of Nerdist Industries, explains how brands are misusing social media.

4 SEO elements that matter more than ‘search volume’ (PR Daily): Many marketers use “search volume” data to increase website traffic and optimize Web page but there are other metrics that are more important than “search volume.”

Why You’re Doing Digital Public Relations Wrong (Search Engine Journal): When it comes to making a digital pitch, it takes personalization, knowing your audience, being a person and making it easy for the journalist you’re reaching out to.

The case of the brand tweet that (reportedly) took 13 people 45 days to write (Digiday): A number of publications sensationalized a story about an agency’s process in writing a tweet for a corporate account.

Content Curation, Content Marketing and Facebook’s New Policies (Social Media Today): What is considered content marketing is shifting. Marketers need to begin treating social messaging like any other type of content.

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