In today’s edition of the Weekly Rewind, we found stories on public relations, social media and content marketing that you will find interesting and helpful. This week we take a look at how to leverage social media to generate new leads, how to create viral content, how to create a more effective newsletter and why other brands should not follow Apple’s PR strategy.

6 Key Shifts in Thinking About Social Media (Entrepreneur): Online marketers continue to place high value on social media. There are six ways they are using social media to stand out from the crowd and break through the noise.

Why That Video Went Viral (The New York Times): Content that causes the audience to have strong emotional reactions have a higher probability of being shared online and going viral.

3 Reasons You Shouldn’t Copy Apple’s PR Strategy (Inc.): Apple’s PR strategy doesn’t work for all companies, find out why.

9 Tips for Leveraging Owned, Paid and Earned Media (Vocus): Get more leads through a variety of channels that are funneled into three main categories of media.

How to Create an Email Newsletter that Generates Leads without Being Spammy (SteamFeed): It’s common for newsletters to fall flat after distribution. Create a Sales Bridge Newsletter to generate more leads.

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