Here’s to another week and another roundup of interesting PR, social media and SEO stories we think you should read today.

10 signs you’re an old-school PR pro (Ragan): So much has changed in the PR industry over the last 20 years. How many things on this list strike close to home?

Organic Facebook Reach Throttle: The Good News for Brands (Meltwater): Facebook has stepped up its pay to play game but there are still other ways for brands to remain relevant to audiences.

Why Twitter Should Lose Its Special Symbols (Fast Company): You are only allowed 140 characters per tweet. Getting rid of @replies and #hashtags would not only free up your character count but will expand your networks.

5 Reasons the Pillars of SEO Will Never Fall (SteamFeed): Despite what naysayers may think, SEO is here to stay.

Malaysia Airlines Damage Control Begins with $5000 to Cover Each Family’s Expenses (PRNewser): Right on the heels of the infamous text update, Malaysia Airlines faces more criticism by offering $5000 to families for each passenger aboard the plane.

Subscribe to The Coop Scoop for more Weekly Rewinds.