By Mina Vu

TGIF! Catch up on what you missed this week with our round up of interesting public relations, social media and content marketing stories.

Uber kept new drivers off the road to encourage surge pricing and increase fares (The Verge): The transportation app could use a lesson in transparency and honesty when it comes to its surge price strategy.

Scientists Develop Social Media Lie Detector (SocialTimes): In the Digital Age, information travels so quickly and content goes viral almost instantly. A group of scientists have come together to create a social media lie detector to prevent misinformation from spreading.

Fitbit’s Crisis Communications Misses Social Mark (Social Media Today): There are three ways Fitbit could have made communicating with its customers easier following the recall of the its popular fitness tracker The Force.

Facebook News Feed Update Gives Brands More Reach (Mashable): Facebook has updated its tagging feature to allow posts from brands that have tagged other brands to show up in the news feeds of fans of both pages.

What, When, and How to Share On Social Media (Fast Company): Improve your social media sharing strategy with these helpful tips and recommendations.

Subscribe to The Coop Scoop for more Weekly Rewinds.