By Mina Vu
For our first full week back in the office after the holidays we are feeling pretty good. Hope you are feeling the same! As always, we rounded up stories from the content marketing, media and public relations industries you will find interesting.
The 10 commandments of effective press releases (Ragan): Resolve to write more effective press releases in 2014 with this helpful guide.
Five reasons why traditional media still matters (PR Week): Most people consume media through their mobile devices, a majority of the time from their Facebook and Twitter. However, the benefits of traditional media should not be overlooked.
15 Final Polish Tips for Impeccable Content (Social Media Today): Don’t leave your online content riddled with mistakes. Take the time to address each of these 15 points before publishing your content.
Sears Turns to Corporate Blog to Defend Itself (Ad Age): Sears is in the process of transforming into a membership retailer that focuses on maintaining lifelong relationships. The corporate blog is meant to give updates on interesting things happening at the company.